AT&T Offers T-Mobile Customers Incentives To Switch

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Ahead of the predicted T-Mobile announcement of paying customer ETF (Early Termination Fees) for new subscribers (announcement predicted to be given at CES 2014). AT&T has shot first with an offer to T-Mobile customers themselves. All totaled, you could possible get $450 worth of credit per line.

Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services.  Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250.  T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T Next plan, buy a device at full retail price or activate a device they currently own.

T-Mobile has been the customer favorite since it dropped contracts and went to a whole new method of doing business. AT&T is feeling the heat but will these “incentives” be enough to pull existing T-Mobile customers to them?

Source: Gigaom

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One thought on “AT&T Offers T-Mobile Customers Incentives To Switch

  1. Never going back to AT&T. First of all, their customer service is horrible. Second, I’ve had better data speeds with T-Mobile. Third, T-Mobile is cheaper. Forth, even with these credits I would still take a loss since my current phone is not paid off yet.

    It’s nice to see AT&T attempt to do something different, but this isn’t going to work for me.

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